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Earning model · Sales support

Appointment setting: get paid to book appointments for others

Coaches and businesses want full calendars of sales calls, but lack the time to approach leads. You do that, via messages and conversations, and get paid per booked appointment. The easiest entry into the sales world.

Book a free kickstart call €20 to €500/appointment

Sound familiar?

You want to start in online sales, but the thought of closing expensive deals right away feels too big. At the same time you do not know how to even approach leads without feeling like spam, and you have no idea which coaches or businesses need setters. So you stay on the sidelines while the lowest-barrier sales model passes you by.

What Hiboo does differently

You learn to approach leads via DM and email with messages that do not feel like spam, run a short conversation to gauge interest, and book qualified appointments into your client's calendar. This way you build the foundations of sales, and you can grow into closing later if you want.

Is Appointment Setting for you?

You want to enter the online sales world without having to close right away
You are good at communicating via text and short conversations
You are looking for a low-barrier model you can pick up quickly
You might want to grow into high ticket closing later

How it works

1

Understand the role

You learn what a setter does: approach leads, gauge interest and pass the right people on to an appointment with the closer. You open the door, someone else closes the deal.

2

Find a client

You look for a coach, agency or business that needs appointments and agree on a fee: per appointment, per qualified lead or a combination with a bonus.

3

Approach leads

Via Instagram DM (Manychat), cold email (Instantly/Smartlead) and lists from Apollo you start conversations with prospects in a natural way.

4

Qualify and book

You ask a few smart questions to check whether someone fits, then book an appointment via Cal.com or Calendly, only serious leads.

5

Volume and scaling

You learn to build your outreach volume, optimise your messages and take on multiple clients or grow into the closer role.

What you will learn

  • What an appointment setter exactly does and how the sales chain works
  • Finding a reliable client and agreeing on a fair fee
  • Writing cold DMs and emails that open conversations, not irritation
  • Qualifying leads with the right questions so you only book serious appointments
  • Booking appointments and limiting no-shows with good follow-up
  • Building your outreach volume and improving your messages based on responses
  • Dealing with rejection without losing motivation
  • Growing from setter to high ticket closer if you aspire to that

Earning potential

As a setter you get paid per booked (or qualified) appointment, often with a bonus if the appointment leads to a sale. Your income depends on your outreach volume and quality. It is an entry model: the amounts are lower than with closing, but so is the barrier. The amounts below are indicative, not a guarantee.

Fee per appointment 20 to 100 euros per appointment
Setter with good volume (beginner-advanced) 1,000 to 3,000 euros/month
Experienced setter with a bonus structure 3,000 to 6,000+ euros/month

Indicative amounts, no income guarantee.

Tools you will use

Cal.com / Calendly

Book appointments into your client's calendar

Instantly / Smartlead

Automated cold email outreach

Apollo

Find lead lists and contact details of prospects

Manychat

Automate and follow up Instagram and DM conversations

Explore our free tools

Benefits of this model

  • Lowest barrier of all sales models, you do not have to close
  • No product, stock or start-up costs needed
  • Paid per result, with a clear and simple task
  • A perfect stepping stone to learn sales and grow into closing later
  • Fully remote, with just your laptop and phone

Frequently asked questions

What is the difference between a setter and a closer?

A setter approaches leads and books appointments; the closer then runs the sales conversation and closes the deal. Setter is the low-barrier first step in the chain.

Do I need experience or a network?

No. You mainly need good communication and perseverance. We teach you how to find clients and approach leads from scratch.

Does approaching leads not feel like spamming?

Not if you do it right. We teach you to send personal, relevant messages to people who benefit from them, not mass copy-paste spam.

How exactly do I get paid?

Usually per booked or qualified appointment, often with a bonus if the appointment leads to a sale. You agree the exact terms with your client.

Can I grow into earning more later?

Yes. Many setters grow into high ticket closing, where commissions are considerably higher. Setting is an excellent training ground for that step.

What is Appointment Setting?

Appointment setting is the earning model where you book sales calls (appointments) for coaches, agencies or businesses by approaching and qualifying leads. As an appointment setter you reach out to prospects via DM, email or phone, gauge their interest and book the interested, suitable people in for a conversation with a closer. So you do not close the deal yourself, you open the door. That makes appointment setting the lowest-barrier entry into the online sales world: you need no product, no stock and no start-up costs, just strong communication skills. You are usually paid per booked or qualified appointment, often topped up with a bonus if the appointment leads to a sale. For beginners this model is attractive because the task is clear and you can start quickly. Moreover, it is an excellent training ground: many setters later grow into high ticket closing, where commissions are considerably higher.

Is Appointment Setting right for you?

Find out in a free, no-obligation kickstart call. We take an honest look at your situation and goals.

Book a free kickstart call