Hiboo.nl
Earning model · Agency
SMMA: run your own marketing agency and invoice businesses monthly
Businesses want more customers through social media but lack the time or knowledge. You deliver that result with ads and marketing, and invoice a fixed amount per month. No degree needed, but structure required.
Sound familiar?
You hear that an 'agency' brings the highest income, but you have no clients, no portfolio and no idea how to set up an ad campaign. Just the thought of calling a business makes you anxious. The result: you stay stuck watching YouTube videos and never really start, because you are afraid to promise something you cannot deliver.
What Hiboo does differently
You learn to choose a niche, land your first client with an offer that holds up, and actually deliver results with ads you can back up. You know how to invoice a monthly retainer and how to build an agency that grows with you instead of burning you out.
Is SMMA for you?
How it works
Choose a niche and service
You pick an industry (e.g. dentists, restaurants, coaches) and one clear service, such as lead generation via Meta ads. Specialising makes selling much easier.
Set your offer and price
You build an offer a business cannot say no to and set your retainer price based on the value you deliver, not on hours.
Acquire clients (outreach)
With cold email (Instantly), DMs and targeted lists from Apollo you approach businesses daily and book intro calls.
Deliver results
You set up ads in Meta Ads Manager, create content with Canva or AdCreative.ai and steer on the numbers the client actually wants: leads and revenue.
Retain and scale
With clear reporting and a system like GoHighLevel you keep clients happy, retain your retainers and build towards multiple clients.
What you will learn
- Choosing a profitable niche and one sharp service
- Defining an irresistible offer and the right retainer price
- Cold outreach via email and DM that actually produces conversations
- Running a sales conversation and closing a client without being pushy
- Setting up, managing and optimising Meta ads for leads
- Measuring and reporting results so clients keep paying
- Onboarding clients and managing expectations (the key to retention)
- Structuring your agency so you can handle multiple clients
Earning potential
With SMMA you earn a monthly retainer per client, so your income scales with the number of clients you retain. The first client is always the hardest; after that it gets easier. The amounts below are indicative and depend on your niche, price and how well you deliver, they are not guarantees.
Indicative amounts, no income guarantee.
Tools you will use
Meta Ads Manager
Set up and manage ad campaigns for clients
Apollo / Instantly
Find prospects and reach them automatically via email
GoHighLevel
CRM, funnels and client management in one place
Canva / AdCreative.ai
Create ad creatives and content
Meta Ads Library
Analyse competitors' working ads
Benefits of this model
- Predictable, recurring income through monthly retainers
- Almost no start-up costs, you sell a service, not a product
- High profit margin: your biggest investment is your time and knowledge
- Skills (sales + advertising) that stay valuable for life
- One happy client can lead to several more through referrals
Frequently asked questions
Do I already need to understand marketing or advertising?
No, you learn it from the ground up. We do expect you to be willing to practise and get your first results before making big promises to clients.
How do I get my first client without a portfolio?
With the right outreach, a strong offer and possibly a first client at an entry rate or results-based deal. We teach you exactly how to build that up.
Is cold outreach not terrifying?
Nerve-racking at first, yes. But with scripts, structure and practice it becomes routine. You do not have to convince anyone who does not need it, you look for businesses you can genuinely help.
What if I do not deliver results for a client?
That is why we teach you to promise realistically and deliver well. Clear expectations, a trial period and honest reporting protect both you and the client.
How much time does it take per week?
In the build-up phase you are mostly busy learning and doing outreach. As you gain clients, your time shifts to delivery. You can start part-time alongside a job or studies.
What is SMMA?
SMMA stands for Social Media Marketing Agency: a marketing agency that manages businesses' social media and online ads in exchange for a monthly fee (retainer). As an SMMA owner you help entrepreneurs win more customers via platforms like Meta (Facebook/Instagram) and TikTok, without selling a product yourself. The model is popular with beginners because the start-up costs are low, you sell a service, not stock, and the profit margin is high. A successful SMMA revolves around three core skills: choosing a niche and offer, acquiring clients through outreach, and actually delivering measurable results with ads. It is not passive income: especially at the start you invest a lot of time in learning and client acquisition. The first client is the hardest, but once you deliver results and retain clients, your income becomes predictable and scalable because retainers recur every month.
Is SMMA right for you?
Find out in a free, no-obligation kickstart call. We take an honest look at your situation and goals.
Book a free kickstart call