Hiboo.nl
Earning model · Content
UGC: get paid per video, without having to be an influencer
Brands pay for authentic videos they use themselves in their ads and on socials. You need no followers, just a phone, a script and the ability to come across naturally.
Sound familiar?
You see creators get paid for one video and think 'I can do that too', but you have no followers, no brands approaching you and no idea what sets a good UGC video apart from a random TikTok clip. You also do not know what to charge, so you do not dare to pitch or you sell yourself far too cheaply.
What Hiboo does differently
You learn to make videos brands actually want to use: with a strong hook, a clear script and a natural delivery. You build a portfolio, know how to approach brands and what to charge per video, so you get paid for your creativity, not your follower count.
Is UGC Content for you?
How it works
Understand what UGC is
You learn the difference between influencer content and UGC: you create ad material for the brand to post itself. No followers needed, but quality and authenticity required.
Build a portfolio
You make a few strong sample videos (even for products you already own) so you have something to show, even without a first paid job.
Film and edit
With your phone, good lighting and CapCut you learn to write hooks, speak naturally and edit like the viral videos you see every day.
Approach brands
You pitch brands via email and DM, or sign up to UGC marketplaces like Insense, Billo or JoinBrands to land your first paid jobs.
Pricing and scaling
You learn to set your rate per video, build packages and develop recurring clients so it becomes more than a one-off job.
What you will learn
- What UGC exactly is and why brands pay more and more for it
- Writing strong hooks that hold viewers in the first few seconds
- Coming across naturally and convincingly on camera, even as a beginner
- Filming with your phone: lighting, sound and footage that looks professional
- Editing in CapCut like the videos that perform well on TikTok and Reels
- Building a portfolio that convinces brands without experience
- Pitching brands via email, DM and UGC marketplaces
- Setting your rate per video and drawing up packages and invoices
Earning potential
With UGC you get paid per video or per package, so your income depends on how many jobs you land and what you dare to charge per video. Beginners often start lower to build a portfolio and reviews. The rates below are indicative and vary widely by brand and niche, they are not guarantees.
Indicative amounts, no income guarantee.
Tools you will use
CapCut
Edit videos with trending effects and subtitles
TikTok Creative Center
Discover trends, hooks and winning formats
Canva
Create thumbnails, a media kit and portfolio presentation
Insense / Billo / JoinBrands
UGC marketplaces to find paid jobs
Benefits of this model
- No followers needed, you sell your content, not your reach
- Almost no start-up costs: your phone is your studio
- Paid per video instead of per hour, so speed pays off
- You do not have to put your whole life online like an influencer
- Flexible: you film where and when it suits you
Frequently asked questions
Do I need followers or a large account for UGC?
No, that is exactly the beauty of it. You make videos the brand uses itself, so your follower count does not matter. Quality and authenticity count.
Do I need expensive equipment?
No. A recent smartphone, good (day)light and a free editing app like CapCut are enough to make professional-looking videos.
I am not confident on camera. Can I still do this?
Many successful creators were awkward at first. That fades with practice, and some UGC videos revolve mainly around the product or a voice-over. You grow into it.
How do I get my first paid job?
With a strong portfolio of sample videos, targeted pitches to brands and sign-ups on UGC marketplaces. We teach you exactly which steps work.
What can I charge per video?
Beginners often start around 50 to 150 euros to build reviews, experienced creators charge more. Your rate rises as your portfolio and results grow.
What is UGC Content?
UGC stands for User Generated Content: authentic videos or photos that look as if an ordinary user made them, but which you produce on behalf of a brand. Unlike influencer marketing, you do not post the content on your own channel, the brand uses your videos itself for ads and social media. That is why you need no followers for UGC: you get paid for the content, not for your reach. This makes UGC a low-barrier earning model for beginners, because you often only need a smartphone, good lighting and a free editing app like CapCut. The core of good UGC lies in a strong hook, a natural delivery and a script that shows the product convincingly. Beginners first build a portfolio with sample videos, then approach brands via email, DM or UGC marketplaces, and usually earn a fixed amount per video. As your portfolio grows, your rates rise.
Is UGC Content right for you?
Find out in a free, no-obligation kickstart call. We take an honest look at your situation and goals.
Book a free kickstart call